Profit Agent: Using the Agent on an Amazon Store

At a glance: The Profit Agent answers questions about your Amazon store's revenue, orders, products, customers, lifetime value, profit, and Sponsored Ads spend. When a dataset doesn't exist for Amazon, the agent tells you so instead of returning an estimate or reporting a connection problem.

Availability

The Profit Agent is available on every Amazon store connected to Lifetimely as of August 16, 2026. You don't need to enable, request, or upgrade anything.

The agent answers about one store at a time: the store currently selected in the store switcher. If your account holds both Shopify and Amazon stores, select the Amazon store to get Amazon figures.

Note: To get a single figure covering both a Shopify and an Amazon store, use the Consolidated Income Statement instead. The agent doesn't combine stores.

Open the agent

In the store switcher, select your Amazon store.
In the sidebar, select the Profit Agent > Command Center

What you can ask

Amazon order data supports the same core questions as Shopify data. Use the following prompts as a starting point.

Revenue and orders

"What were my net sales last month, and how does that compare to the month before?"
"Show me my daily orders and average order value for the last 30 days."
"Which marketplace is growing fastest?"

Products

"What are my top 10 products by revenue in the last 90 days?"
"Which products have the best margin?"
"Is anything trending down that used to sell well?"

Customers and lifetime value

"What's my repeat purchase rate?"
"How does the lifetime value of customers acquired in Q1 compare to Q2?"
"What's my 12-month lifetime value by first product purchased?"

Profit

"What was my gross profit last month after Amazon fees?"
"Which products lose money after fees and cost of goods?"
"What's my profit after advertising for the last 30 days?"

Advertising (requires the Amazon Ads integration)

"What did I spend on Sponsored Ads last month, and what did it return?"
"Which campaigns have the worst return on ad spend?"

Discounts

"How much did I give away in promotions last month?"

How the agent reports profit on Amazon

Read this section before you compare the agent's profit figure against your other reports.

The agent's headline figure is gross profit after Amazon fees. Amazon's per-order fees, both referral and FBA, are already deducted from it. The agent labels the figure this way and doesn't call it net profit.

The Income Statement places those same fees below the gross profit line, alongside marketing. Its gross profit is therefore higher than the agent's, by the value of your Amazon fees.

Reconcile the two figures

Ask the agent to reconcile its profit figure against your Income Statement. The agent reports three lines for the same period rather than a single number:

Line item	Example
Gross profit after Amazon fees, as the agent reports it	$120,000
Amazon fees for the same period	$45,000
Gross profit, as the Income Statement reports it	$165,000

Both figures are correct. They describe the same money at two different points in the accounts, and the fee total connects them.

Why net profit still differs

The Income Statement also counts account-level Amazon fees: storage, removals, long-term storage, reimbursements, and similar adjustments that Amazon charges against your account rather than against individual orders. Order data doesn't carry these charges, so the agent can't see them and can't reproduce your net profit.

Important: Use the Income Statement for net profit. Use the agent for fast profit questions, product-level margin, and profit after advertising.

Products are grouped by ASIN

The agent ranks and groups products by ASIN rather than by listing title or SKU.

An Amazon listing's title and its SKU both change over the life of the product, and each order retains the text it carried at the time. Grouping by title splits one product across several rows, so your best seller appears two or three times, each row showing a fraction of its real revenue. Grouping by ASIN keeps one product on one row with its full revenue, labeled with the most recent title.

You can still refer to a product by name. Ask about "the vanilla bars" and the agent locates the product, then reports it under its ASIN. To break out a specific pack size or variant, say so in your question.

Amazon Sponsored Ads

Sponsored Ads spend shares a dataset with Meta, Google, and TikTok spend, so the agent totals spend across every connected platform and reports profit after advertising.

Amazon Ads is a separate integration, and most Amazon stores haven't connected it. Without it, the agent has no advertising data and reports that. To connect it, see How to Connect Amazon Ads.

After you connect Amazon Ads, spend, attributed sales, and conversions are available per campaign, ad group, and keyword, by day. Amazon has no ad level, so the agent reports at keyword level.

What isn't available on an Amazon store

Some datasets don't exist for Amazon stores. These are structural gaps rather than setup problems: no reconnection or configuration change makes them available. The agent reports that the data isn't available for an Amazon store rather than estimating a value.

The following data is unavailable:

Abandoned checkouts. Amazon owns the checkout, so no cart-abandonment data exists.
Order attribution and marketing channel attribution. Amazon doesn't pass visit or referrer data, so Amazon orders carry no UTM parameters, traffic sources, or landing pages.
Individual discount codes. Discount totals are available, because Amazon promotions are counted there. Specific codes, discount types, and per-code amounts aren't.
Reviews and survey responses.
Subscriptions.
Upsells, experiments, and store changes. These require a Shopify checkout, storefront, and Admin API, none of which an Amazon store has. The agent doesn't offer them for Amazon stores.
Benchmarks. Peer comparisons are available for Shopify stores only.

Note: If the agent reports an Amazon integration sync issue while your data is syncing normally, report it to support. A structural gap shouldn't be described as a connection problem.

Troubleshooting

Q. The agent's profit doesn't match my Income Statement.

A. At the gross profit line, the difference is your Amazon fees. Ask the agent to reconcile the figures and it reports all three lines. At the net profit line, the Income Statement also counts account-level Amazon fees that the agent can't see, so use the Income Statement for net profit.

Q. The agent reports no advertising data.

A. Amazon Ads is a separate integration. Connect it to make Sponsored Ads spend available.

Q. I asked about traffic sources or abandoned carts and got nothing.

A. These datasets don't exist for Amazon orders. Nothing in your configuration is wrong.

Q. My best seller appears more than once in a product list.

A. Products are now grouped by ASIN, so each product appears once with its full revenue.

Q. My Amazon data appears to be a day behind.

A. Amazon data syncs once per day. For details, see How Often Does My Integration Data Sync.

Still stuck? Reach out at hello@lifetimely.io or via the in-app chat.