Lifetimely: How to connect Amazon Ads

⚠️ Note: Make sure you've connected your Amazon store to Lifetimely before integrating Amazon Ads. You can follow our quick guide here: How to connect an Amazon store.

If you run Amazon Ads and want to track performance in Lifetimely, this guide walks you through how to connect your Amazon Ads account and sync ad spend data. Once integrated, you'll be able to analyze Amazon ad performance in your PPC Report under Profit & loss, and Lifetimely will automatically apply campaign spend as a marketing cost.

Authorizing the connection only takes a few clicks.

1. Go to the Amazon Ads integration page

From your Amazon store in Lifetimely, go to the Integrations page and click Amazon Ads.

(Or head directly to the Amazon Ads integration page.)

2. Choose your advertising region

Select your Amazon Ads region — North America, Europe, or Far East — depending on where you advertise.

North America

Country	Marketplace ID	Country code
Canada	A2EUQ1WTGCTBG2	CA
United States of America	ATVPDKIKX0DER	US
Mexico	A1AM78C64UM0Y8	MX
Brazil	A2Q3Y263D00KWC	BR

Europe

Country	Marketplace ID	Country code
Spain	A1RKKUPIHCS9HS	ES
United Kingdom	A1F83G8C2ARO7P	UK
France	A13V1IB3VIYZZH	FR
Netherlands	A1805IZSGTT6HS	NL
Germany	A1PA6795UKMFR9	DE
Italy	APJ6JRA9NG5V4	IT
Sweden	A2NODRKZP88ZB9	SE
Poland	A1C3SOZRARQ6R3	PL
Egypt	ARBP9OOSHTCHU	EG
Turkey	A33AVAJ2PDY3EV	TR
Saudi Arabia	A17E79C6D8DWNP	SA
United Arab Emirates	A2VIGQ35RCS4UG	AE
India	A21TJRUUN4KGV	IN

Far East

Country	Marketplace ID	Country code
Singapore	A19VAU5U5O7RUS	SG
Australia	A39IBJ37TRP1C6	AU
Japan	A1VC38T7YXB528	JP

3. Authenticate access to your Amazon Ads data

Click Allow and sign in using your Amazon Seller Central credentials.

After logging in, you’ll see a confirmation screen. Tick the checkbox at the bottom and click Confirm.

4. Decide which campaigns to exclude (optional)

Once connected, Lifetimely will show your Amazon Ads account name and ID. If you want to exclude any campaigns from your reports, enter matching terms and click Save changes. If at any point you'd like to switch or disconnect your Amazon Ads account from Lifetimely, you can do so from this screen.

⚠️ Note: Due to restrictions from Amazon, the time period can only be extended as far back as 3 months when you first connect your store.

💡 Frequently Asked Questions

Do I need admin access to connect Amazon Ads?

Yes — you’ll need to have admin access to your Amazon Ads account in order to successfully authorize the connection with Lifetimely.

What data does Lifetimely import from Amazon Ads?

Lifetimely pulls in ad spend, impressions, clicks, and attributed revenue. This allows you to analyze ROAS and track campaign profitability directly from your Amazon Ads performance.