Post Purchase: Pixel Tracking

At a glance: Post-purchase page pixel tracking is managed through Shopify's Customer Events settings, not the Post Purchase app directly.

How pixel tracking works on the post-purchase page

The post-purchase page is rendered by Shopify between checkout and the thank you page. Because of this, pixel tracking behaviour on this page is governed by Shopify's Customer Events framework — not by the Post Purchase Upsell app.

This means conversion pixels (Meta, Google, TikTok, etc.) need to be configured in Shopify, and Shopify controls whether they fire on the post-purchase page based on your setup and customer consent settings.

Where to configure pixels

Go to Shopify Admin → Settings → Customer Events to manage your tracking pixels and ensure they're set up to fire on post-purchase pages.

Shopify's full documentation on this is available here: Shopify: Pixel Tracking on Post Purchase Page

Need help?

If your pixels are set up in Shopify but you're still seeing tracking gaps on post-purchase, reach out to our support team — we can help check for any app-level conflicts.

Related: Post Purchase: Analytics