Upsell: Pixel Tracking on Post Purchase Page

At a glance: Post-purchase page pixel tracking is managed through Shopify — here's how it works and where to configure it.

How pixel tracking works on the post-purchase page

The post-purchase page sits between Shopify's checkout and the thank you page. Because this page is rendered by Shopify, pixel tracking behaviour here is governed by Shopify's customer privacy and pixel framework — not directly by the Upsell app.

This means:

• Conversion tracking pixels (Meta, Google, TikTok, etc.) need to be configured through Shopify's Customer Events settings, not through Upsell directly.
• Shopify controls which events fire on the post-purchase page based on your pixel setup and customer consent.

Where to configure this

Go to Shopify Admin → Settings → Customer Events to manage your pixels and ensure they're firing correctly on post-purchase pages.

Shopify's full guide on pixel tracking for the post-purchase page is available here: Shopify: Pixel Tracking on Post Purchase Page

Still seeing tracking issues?

If pixels are configured correctly in Shopify but you're still seeing gaps in post-purchase conversion data, reach out to our support team — we can help identify whether there's an app-specific conflict.

Related: Upsell: How to Set Up Post Purchase Upsells