How are First Time Visitor and Repeat Customers classified?

Shoppers are classified into this 2 categories so long as they meet the key criteria mentioned below:

Repeat customer

• Customers whom purchased on that device before
• Customer whom abandoned cart, but their current cart session is still remembered (enabled by Shopify ID)
• Customers have logged in to their accounts where they made purchases before.

First time visitors

• Actual first time visitors on device
• Repeat Visitors whom had nothing added to cart

To simplify here are some typical customer flows defined:

IF Customer purchased, comes back within 14 days (regardless of login) -> REPEAT customer

IF customer purchased, comes back after 14 days (regardless of login) -> REPEAT customer

IF Customer visit, abandoned cart, comes back within 14 days (or before shopify expires the cart session)  -> First time visitor

IF Customer visit, abandoned, cart comes back after 14 days later  (or after shopify expires the cart session)->  REPEAT customer

IF customer visit, nothing added to cart, comes back within 14 days -> First time visitor

IF customer visit, nothing added to cart, comes back after 14 days -> First time visitor