Lifetimely: How to Connect Loop

At a glance

If you use Loop to manage subscriptions, connect it to Lifetimely to track subscriber LTV, churn, MRR, and recurring revenue alongside your profit data.

What this enables

Subscription analytics — churn, MRR, recurring revenue, and cancellation reasons — for your Loop subscribers, in your Subscriptions report, your P&L, and dashboards.
Ask the Profit Agent questions that put subscriptions next to profit, like "Do my Loop subscribers have a higher lifetime value than one-time buyers?" or "Which subscription products churn fastest on the second order?"

What you'll need

A Loop account with admin access.
Your Loop API credentials. [Credential type and where to find them in Loop to be confirmed before publishing.]
Admin access to your Lifetimely account.

Note: Loop is available on paid Lifetimely plans.

Setup

Step 1 — Get your Loop API credentials

In your Loop dashboard, locate your API credentials. [Exact path in Loop to be confirmed before publishing.]
Copy them.

Step 2 — Open the Loop page in Lifetimely

Go to App Integrations and select Loop (or go directly to https://lifetimely.useamp.com/integrations/loop ).

Step 3 — Paste your credentials and connect

Enter your Loop credentials.
Click Save. Lifetimely checks the connection with Loop when you save, so an invalid or incomplete entry is flagged straight away.

Once saved, your Loop data begins syncing automatically. The first import can take from a few minutes up to a few hours.

Where you'll see the data

Once synced, your Loop subscription data appears in the Subscriptions report (recurring-revenue and subscriber KPIs, plus retention by subscription-start cohort) and is available to the Profit Agent. You can also isolate Loop specifically using the Subscription Platform filter in the report.

Notes

Lifetimely only reads data from Loop — it never writes to or changes anything in your Loop account.
Disconnecting Loop (the Disconnect button on the integration page) stops the sync and removes your synced Loop data from Lifetimely.
For how often data refreshes after the first import, see How Often Does My Integration Data Sync?