Lifetimely: Getting Started with AppLovin

What you can do

• Sync ad spend: Automatically import campaign costs from AppLovin.
• Measure CAC: See accurate customer acquisition costs reflected in your Income Statement and other profitability reports.
• Exclude campaigns: Filter out specific campaigns from CAC and spend calculations if they shouldn’t be counted.

Before you start

• You must have an active AppLovin account and a valid Report Key.
• The integration does not require additional account mapping beyond entering your key.
• On first connection, Lifetimely imports up to 88 days of campaign history.
• After setup, your AppLovin data refreshes automatically every 12 hours.
• If your Report Key becomes invalid, you’ll need to re-enter a valid one to restore syncing.

How to connect AppLovin

Step 1: Connect your AppLovin account

1. In Lifetimely, go to the Integrations page.

   Select AppLovin from the list of integrations:

   

2. Enter your Report Key in the provided field.
3. Click Commit to save and connect.
4. Once connected, your status will show as Connected.

Step 2: Exclude campaigns (optional)

1. After connecting, go to AppLovin integration settings.

   You can list campaign names to exclude from CAC and spend calculations (separate multiple names with commas).

   

2. Excluded campaigns will not be counted in CAC or spend reports.

Step 3: Verify your data

1. Open reports like the Income Statement or CAC metrics dashboard.
2. Confirm that your AppLovin spend appears in marketing cost fields.
3. If your spend data is visible, the integration is working correctly.

Data syncing & limitations

• Historical backfill: On first connect, Lifetimely imports up to 88 days of campaign history. Older data is not available.
• Data refresh: Updates run automatically every 12 hours, pulling in the last 10 days of campaign activity to capture delayed attribution.
• Authentication: AppLovin uses API keys only. If your key expires or becomes invalid, you must re-enter it manually.
• Currency: All spend data is reported in USD. No conversion is applied.
• Refresh rate: Data is updated every 12 hours, not in real time.