Anomaly detection Walkthrough

The Anomaly Detection report in Lifetimely helps you quickly spot unusual trends across your key marketing metrics—ad spend, conversion rates, and revenue. It uses a 7-day rolling average to detect deviations and flags sudden spikes or drops so you can respond quickly.

Why Anomaly Detection Matters

Anomalies can signal both opportunities and risks in your marketing performance. For example:

• A sudden spike in conversions could mean a high-performing campaign that deserves more budget.
• A drop in revenue may indicate campaign fatigue or underperformance.
• If a campaign is overspending without generating results, catching this early helps you shift budget to more effective channels.

Lifetimely not only alerts you to these changes, but also helps you drill down into the specific campaigns behind each anomaly.

How the Anomaly Detection Report Works

The report includes two main sections:

1. Performance Chart with Anomalies

• Visualizes how each metric—Spend, Conversion, and Revenue—has performed over time.
• Automatically highlights the four most recent anomalies with clear flags.
• Click the eye icon to reveal the anomaly on the chart and review performance before and after the spike or dip.

2. List of All Anomalies

• Displays a full list of anomalies for your selected date range.
• For each flagged data point, you can drill into specific campaign details to investigate what caused the shift.
• This makes it easy to troubleshoot, optimize, or reallocate budget based on what’s actually happening.

Benefits of Using Anomaly Detection

• Stay ahead of performance issues without manual monitoring.
• Act fast on insights to improve campaign outcomes.
• Identify trends across multiple marketing channels with a data-driven approach.
• Make informed decisions to optimize ROI from your ad spend.