Bundles: How Bundles by AMP Works

At a glance: Bundles by AMP lets you create product bundle campaigns to increase AOV without a store-wide sale.

Ever wondered how to increase your average order value without running a store-wide sale? The secret is strategic product bundling. A product bundle is simply a group of two or more products sold together, often at a discounted price.

With Bundles by AMP, you can create bundle campaigns that encourage customers to buy more, explore new products, and feel like they're getting a great deal.

Here are the main types of bundles you can create and when to use each:

1. Classic Bundles

What it is: A fixed group of products sold together as a kit.

Why you'd use it: Perfect for new product launches, holiday gift sets, or selling complementary items.

Example: A "Photography Starter Kit" with a camera, lens, and bag for a special price.

2. Volume Discount Bundles ("Buy More, Save More")

What it is: A pack-based bundle that rewards customers with a discount when they add multiple units of the same product in one go.

Why you'd use it: A great strategy for clearing inventory or boosting sales on consumables and high-demand items.

Example: "Buy 2 T-shirts and get 10% off, or buy 3 and get 15% off."

Note: Discounts apply to the pack added to cart, not recalculated across the entire cart if quantities are mixed later.

3. Buy X Get Y

What it is: A bundle where customers buy a specific product (X) and get another product (Y) for free, at a discount, or with free shipping.

Why you'd use it: An effective way to drive upsells and introduce customers to new products.

Example: "Buy a pair of running shoes and get socks for free."

4. Frequently Bought Together

What it is: A recommendation bundle that surfaces complementary products alongside your main product on the product page. Customers can add them all to cart in one click, optionally at a discount.

Why you'd use it: Targets customers at peak purchase intent — right before they decide — making it one of the most effective ways to grow AOV and drive product discovery.

Example: A shopper viewing a camera sees a prompt to add a lens and memory card at a bundle discount.

5. Mix & Match

What it is: A "build your own bundle" experience where you define sections of products and customers pick their preferred items from each. A discount fires once all sections are satisfied.

Why you'd use it: Gives customers the freedom to personalise their order while keeping you in control of the bundle structure. Great for apparel, gifting, or any store with a broad catalog.

Example: "Choose any 1 top and any 1 bottom — get 15% off."

How Bundles by AMP Works with Your Store

Our app takes care of all the technical details so you don't have to. When you create a bundle, it works seamlessly with your Shopify store's inventory and checkout process.

• You Build It: Use our user-friendly interface to select products, set discounts, and control how your bundles are displayed.
• It Appears on Your Store: The app embed you activated in the setup guide ensures your bundles show up on the pages you choose.
• Inventory Stays in Sync: We automatically track the inventory for each individual product in your bundle. If an item goes out of stock, the bundle is automatically hidden to prevent overselling.

How Bundles by AMP Works with our other apps