What is Bundles by AMP and How Does it Work?

Ever wondered how to increase your average order value without running a store-wide sale? The secret is strategic product bundling. A product bundle is simply a group of two or more products sold together, often at a discounted price.

With Bundles by AMP, you can create bundle campaigns that encourage customers to buy more, explore new products, and feel like they’re getting a great deal.

Here are the main types of bundles you can create and when to use each:

1. Classic Bundles

What it is: A fixed group of products sold together as a kit.

Why you’d use it: Perfect for new product launches, holiday gift sets, or selling complementary items.

Example: A “Photography Starter Kit” with a camera, lens, and bag for a special price.

2. Volume Discount Bundles (“Buy More, Save More”)

What it is: A pack-based bundle that rewards customers with a discount when they add multiple units of the same product in one go.

Why you’d use it: A great strategy for clearing inventory or boosting sales on consumables and high-demand items.

Example: “Buy 2 T-shirts and get 10% off, or buy 3 and get 15% off.”

Note: Discounts apply to the pack added to cart, not recalculated across the entire cart if quantities are mixed later.

3. Buy X Get Y

What it is: A bundle where customers buy a specific product (X) and get another product (Y) for free, at a discount, or with free shipping.

Why you’d use it: An effective way to drive upsells and introduce customers to new products.

Example: “Buy a pair of running shoes and get socks for free.”

4. Product Add-ons (Coming Soon)

What it is: An optional bundle that appears on a product page, encouraging customers to add related items to their cart.

Why you’d use it: A powerful cross-sell tool. It helps increase the value of each order by suggesting logical accessories.

Example: A customer viewing a new phone might see a prompt to “Add a screen protector and a case” at a special bundle price.

5. Frequently Bought Together (Coming Soon)

What it is: A recommendation bundle that suggests products often purchased together.

Why you’d use it: Works like a personal shopping assistant by using data to recommend the most relevant upsells, helping customers discover items they’re likely to buy.

Example: A shopper viewing a camera might see a prompt to add a lens and memory card at a bundle discount.

How Bundles by AMP Works with Your Store

Our app takes care of all the technical details so you don't have to. When you create a bundle, it works seamlessly with your Shopify store's inventory and checkout process.

• You Build It: Use our user-friendly interface to select products, set discounts, and control how your bundles are displayed.
• It Appears on Your Store: The app embed you activated in the setup guide ensures your bundles show up on the pages you choose.
• Inventory Stays in Sync: We automatically track the inventory for each individual product in your bundle. If an item goes out of stock, the bundle is automatically hidden to prevent overselling.

How Bundles by AMP Works with our other apps