Lifetimely: Connect Facebook Ads

How to Integrate Facebook Ads with Lifetimely

Overview:

Integrating Facebook Ads with Lifetimely allows you to track ad spend, ROI, and performance for your campaigns within the app. Here’s how to set it up.

Steps to Integrate Facebook Ads

1. Access the Integrations Tab

   • From your Lifetimely dashboard, go to Integrations in the left-hand sidebar.

     Select Facebook Ads

   • Under the Integrations tab, find and click Facebook Ads.

     Authorize Your Facebook Ads Account

   • Log in with your Facebook profile that has access to the ad account(s) you want to connect.
   • Review the permissions Lifetimely is requesting, then click Continue to authorize.

   • Select the ad accounts to connect and grant the necessary permissions.

     Confirm the Connection

   • Check that your Facebook Ads account shows as Connected in the Integrations tab.
   • Allow up to 30 minutes for data to fully sync.
   • Once synced, view your data in the Ad Spend or Marketing Performance sections.

Changing or Updating Your Facebook Ads Account

• To connect a different account:
  1. Navigate to Integrations → Facebook Ads.
  2. Click Disconnect Account.
  3. Log in and authorize the new Facebook Ads account.
  4. Allow up to 30 minutes for the data to sync.

Troubleshooting Tips

• Enable pop-ups during setup.
• If the account disconnects, use the Reconnect button and follow prompts.
• Ensure you’re selecting the correct account if you manage multiple through Facebook Business Manager.
• If your Facebook profile is linked to both personal and business accounts, verify that the correct business ad account is selected.

Campaign Exclusion:

It is common for multi-store users of Lifetimely to use one Facebook ads account for all of their stores.

For example, let's consider a setup where a merchant has a UK store, a DE store, and a FR store but uses a single Facebook Ads.

If this single Facebook ads account is connected to each Lifetimely account (please note that a Lifetimely account can only be connected to one Shopify store at a time), then there is a possibility that the spending data meant for the DE store syncs to the UK Lifetimely account's marketing spending, which inflates the costs and reduces the profits.

But no worries, Lifetimely has a solution to this conundrum.

The setup to solve this:

In each Lifetimely account, when you go to the Facebook Ads integration page https://lifetimely.useamp.com/integrations/facebook, there is an option to exclude the spending data from campaigns that are not relevant to the current store.

Here's a screenshot of this option that you see under each marketing integration:

In the text field, you need to enter the exact keyword that is present in your campaign(s). For example, if you enter the keyword "DE", then all the campaigns that have the keyword "DE" in their name will be excluded from Lifetimely.

So, you can use this trick in your UK account to exclude the campaigns that are meant for DE and FR stores. This way, the ad spending data will be accurate in each of your Lifetimely accounts,

Note: In the case of Facebook Ads, though, when you filter campaigns, please note that the data is delayed by 24 hours.

Also, use UTM Parameters to Attribute Campaigns to Specific Stores

Since you have one ad account managing campaigns across multiple stores, the best way to differentiate performance by store is through UTM tagging:

• In your ad campaigns, append UTMs that specify the store—for example:
  • ?...utm_source=google&utm_medium=cpc&utm_campaign=UK_store_campaign
  • ?...utm_source=google&utm_medium=cpc&utm_campaign=DE_store_campaign

This will let Lifetimely assign resulting revenue to the correct store using its UTM Explorer, which ties Shopify order data to those UTMs (first-touch or last-touch) (read here).

Then, drill down and analyze Ad Spend & Revenue by Store

Once your tagging and integrations are in place:

• Use Attribution → Overview to see overall campaign performance by channel (Google, Facebook, TikTok) across stores (read here).
• Use the Drill Down report to get granular: campaign → ad group → ad-level performance per store (read here).
• Use UTM Explorer to visualize revenue, ROAS, conversions, and orders tied to your store-specific UTM tags (read here).

Combine the above with store selection in the dashboard to view metrics per store or aggregated.

Important notes to consider:

• Currency Conversions: Lifetimely automatically converts ad spend into your Shopify store's currency, so ensure you're mindful of this when looking at spend vs. revenue in different currencies (read here).
• Time Zone Differences: If your stores operate in different time zones, the consolidated totals may not exactly match the sum of individual store metrics due to conversion timing and order assignment differences (read here).