Amp AI Setup and User Guide
At a glance: Amp AI is a new capability that analyzes your connected marketing and store data to automatically generate, recommend, and implement improvements for your business, focusing on maximizing ROI and Average Order Value (AOV).
Definitions
- Amp AI: An AI-powered capability from Lifetimely that analyzes your business data to recommend and automate improvements.
- Channel: An external system that Amp AI can analyze and take action within, such as Meta/Facebook/TikTok Ads or Slide Cart.
- Recommendations: Daily recommendations from Amp AI for optimizing your connected channels. These can be reviewed, adjusted, and approved for automatic implementation.
How it works
Amp AI analyzes data from your connected channels to generate tailored recommendations. Once you approve a recommendation, Amp AI automates the changes directly in the connected system (e.g., adjusting ad campaign budgets on Meta or creating new upsells in Slide Cart).
Supported Channels
| Channel | Functionality |
|---|---|
| Meta/Facebook Ads | Analyzes campaigns and groups to recommend and apply optimizations for maximizing ROI. |
| Google Ads | Analyzes campaigns and groups to recommend and apply optimizations for maximizing ROI. |
| TikTok Ads | Analyzes campaigns and groups to recommend and apply optimizations for maximizing ROI. |
| Slide Cart (by AMP) | Scans your product catalog and existing upsells to recommend and automate high-converting upsell strategies to increase AOV. |
Key Sections of Amp AI
When you navigate to Amp AI, you'll find three main sections:

1. New Recommendations
This is the landing page where daily recommendations are displayed in a card format.
Review: Each card includes the Action (summary of the change), Expected Outcome, Summary of the data, and Reason & Analysis (detailed logic).
Actions:
- Approve: Implements the change in the connected channel.
- Decline: Removes the recommendation (you can optionally leave feedback).
- No Action: The recommendation expires after 24 hours and refreshes.
- Adjustments: You can query recommendations before approval using the chat section in the detail view.

2. Approved Recommendations
This section lists all approved and implemented recommendations, allowing you to track the outcomes and monitor their ongoing performance.

3. Settings
Use this section to fine-tune Amp AI:
- Primary Business Goal: Focus recommendations around your top priority.
- Connected channels: Connect and reauthorize supported channels. Amp AI can provide recommendations on connected channels.
- Slack Integration: Connect to Slack to receive and review recommendations directly in your workspace.
- Email preferences: Turned email notifications of new recommendations on/off.
- Coach Amp AI: Add custom context about your business profile and goals.
FAQs
What AI model does Amp AI use?
It currently uses OpenAI's 'GPT‑4o mini' model but we could change it in the future, depending on their progress, development and which models are most effective for our use cases.
Is Amp AI available to all account members?
Yes, all users of a Lifetimely account can access Amp AI.
Is my data shared with third-party AI models?
Yes. We share aggregate data and metrics, as well as any additional information entered. No personal or identifiable information for end customers is shared. We take data privacy very seriously. You can read more here: Privacy Policy
What does ‘beta’ mean?
Amp AI is a new feature in beta. This means it is still being improved, and you should expect regular updates and enhancements.
Is Amp AI different from Ask Amp AI?
Yes - Amp AI and Ask Amp AI are different.
Ask Amp AI helps you better understand your data and business by letting you ask natural-language questions and uncover insights you might otherwise miss.
For example, you could click the Ask AMP AI button in the top right of a report and ask, “Which cohort drives the highest LTV?”
Amp AI, on the other hand, goes further by analyzing your store data and making active recommendations that you can implement with a single click.
It can suggest ways to optimize your marketing investments across Google, Meta, and AMP apps like Slide Cart.