Back in Stock: Analytics & Reports

Back in Stock provides comprehensive analytics to help you understand customer demand, optimize notification timing, and track performance across all channels. This guide covers everything from basic dashboard metrics to advanced conversion analytics.

In this article, the following sections are discussed:

Dashboard Overview

Access: Dashboard Page

Your main dashboard provides a quick snapshot of notification performance and customer demand patterns.

Key Dashboard Elements:

Timeline View

Visual timeline showing created, sent, and converted notifications by date
Date Range Filter (A): Click to configure custom ranges or use presets (Last 7 days, 30 days, etc.)
Daily Details (B): Hover over any date to see created, sent, and converted values for that specific day

Most Wanted Products

Shows products with the highest notification requests
Toggle between "Last 90 Days" or "All Time" data
Displays specific product/variant with most requested notifications
Use for: Inventory planning and identifying high-demand items

Recent Activity

Real-time feed of newly created notifications
Shows customer signups in chronological order (most recent first)
Use for: Monitoring current customer interest and demand patterns

Products Data

Access: Products Page

Track which products generate the most customer interest and notification requests.

Back in Stock Products Tab (Default)

Sort options: By SKU, product name, or notification counts
Search functionality: Find specific products by title or SKU
Grouping option: "Group by product" shows totals at product level instead of variant level
Export capability: Download data as CSV for spreadsheet analysis

Preorder Products Tab

Click the "Preorder Products" tab to view equivalent data for preorders. See Preorders Data section below for other Preorder metrics.

Best Practices:

Review weekly to identify restocking priorities
Use high notification counts as indicators for inventory investment
Monitor seasonal trends in product demand

BIS Signup Data

Access: Navigate to Back in stock alerts → Overview

Manage individual customer signups and track their notification status.

Key Features:

Search & Filter Options:

Search by customer email, name, or product SKU
Filter by status: "Sent" or "Unsent" notifications
Date range filtering for specific time periods
Sort by date, product name, or customer email

Customer Status Understanding:

"Customer Unsubscribed": Customer opted out of this specific notification
Cannot be re-subscribed to same notification
Customer can still create new notification requests from product pages

Export Functionality:

Click "Export to CSV"
Wait 1-2 minutes for file preparation (longer for large datasets)
Download and analyze in Excel, Google Sheets, etc.

BIS Notifications Data

Access: Navigate to Back in stock alerts → Notifications

Track individual notifications sent and monitor their delivery status.

Use Cases:

Monitor delivery success rates
Troubleshoot notification delivery issues
Track notification performance by product or time period
Identify patterns in failed deliveries

Preorders Data

Access: Navigate to Preorders → Overview Page

Track preorder performance and revenue metrics across all preorder products.

Key Metrics:

Preorder Items Sold

Total units sold through preorder functionality
Use for: Measuring preorder program success and demand fulfillment

Order Count

Number of individual preorder transactions
Use for: Understanding customer adoption of preorder offerings

Preorder Revenue

Total revenue generated from preorder sales
Use for: Tracking financial impact of preorder strategy and forecasting cash flow

Best Practices:

Monitor preorder conversion rates to optimize product positioning
Track revenue trends to plan future preorder campaigns
Use order count data to gauge customer willingness to wait for products

Analytics Page (Advanced Insights)

Access: Navigate to Analytics section

Conversion Funnel Analytics

Conversion Funnel by Channel

Visual breakdown comparing Email vs. SMS vs. Web Push performance
Shows notifications sent and conversion rates per channel
Use for: Optimizing channel mix and focusing on best-performing notification types

Restock Insights

Best Time to Restock

Analyzes open rates to predict optimal notification timing
Provides day-of-week and time-of-day recommendations
Use for: Schedule restocks during peak engagement windows for maximum visibility

Average Wait Time for Restock

Measures time between customer signup and notification delivery
Key insight: Shorter wait times correlate with higher conversion rates
Use for: Optimize inventory management and restock timing

Average Time to Click "Buy Now"

Tracks time from notification receipt to purchase click
Use for: Gauge notification urgency and effectiveness of messaging

Product Performance Analytics

Most Wanted Variants

Product variants with highest signup demand
Use for: Prioritize restocking decisions based on customer interest

Best Converting Variants

Variants that generate the most actual sales from notifications
Use for: Feature high-converting products in marketing campaigns and store positioning

AI Upsell Metrics

Upsell Revenue from Sign-up Form

Revenue generated from Upsell by AMP integration during signup
Use for: Track additional revenue captured during Back in Stock signup process

Upsell Units Sold from Sign-up Form

Volume of upsell products sold through signup form integration
Use for: Monitor upsell conversion rates and optimize product offerings in forms

8. Google Analytics Integration

Tracking Conversions

To track Back in Stock conversions in Google Analytics:

Select All channels(1) and then choose to display by Source(2) -- you will see back-in-stock(3) generating purchase conversions.

Ensure proper GA4 setup: Follow Shopify's current GA4 setup documentation
Verify UTM parameters: Contact backinstock-support@useamp.com to confirm UTM parameters in your email templates
Monitor attribution: Back in Stock notifications will appear in your GA4 conversion tracking

9. Frequently Asked Questions

Analytics Dashboard

What timezone are metrics based on? All analytics use your main Shopify store timezone setting. To change this, update your Shopify store's timezone (cannot be adjusted within Back in Stock).

Are date ranges inclusive? Yes - selected date ranges include all activity from 12:00:00 AM on the first day through 11:59:59 PM on the last day.

Why isn't conversion value a multiple of product price? Conversion values include the total order value when customers purchase additional items beyond the notified product. If someone receives a notification for a t-shirt but buys the t-shirt plus other items, the entire cart value is attributed to that notification.

What does "Insufficient Data" mean? There isn't enough historical data in your selected timeframe for reliable calculations. Try widening your date range or allowing more time for signups and notifications to accumulate.

How quickly does new data appear? Data updates regularly throughout the day. If recent activity hasn't appeared within an hour, contact support for assistance.

Why are conversions higher than CTA clicks? We attribute conversions through multiple methods beyond just click tracking, including matching Shopify order contact details to notification recipients.

Email Reports

Can activity reports go to multiple emails? Yes - in Settings → Activity updates, enter multiple email addresses separated by commas in the "Deliver to" field.

Need help with analytics setup? Contact backinstock-support@useamp.com