Back in Stock: Campaigns

What campaigns are for

A campaign allows you to create unique sequenced messages and increase your conversion ratio with back in stock.

• You can send up to three reminder notifications in a given campaign and control the flow of notifications by setting delays in between them.
• Reminder notifications will be sent only to customers who haven't purchased the product and if it's still in stock.
• Reminders will be sent for eligible notifications sent in the past 30 days.

Setting up your campaign

You can set up to 3 reminders to send out after the initial email/web push send. Each reminder - and the initial send have a separate template and reminder delay that can be configured.

Once a reminder 'Delivery' is switched on, you can also configure the wait period before it is sent:

The 'Wait' delay can be set between day(s) and hour(s). Also, not every reminder has to be active; if the 1st reminder was disabled for example. It would send the first notification; wait for the delay before the 1st reminder - then wait for the delay before the 2nd reminder, then send the 2nd reminder.  The 1st would be skipped.

How do I best use Wait Times?

For best effect, pair wait times with your Customized Campaign Messages.

Customizing Your Campaign Messages

Each step in your campaign sequence can have fully customized email and SMS templates to maximize engagement:

Email Template Customization

Make each campaign message match your brand and stand out in crowded inboxes. For complete email customization: See Back in Stock: Email Template Setup & Customization for styling, fonts, colors, product image sizes, and dynamic content options.

SMS Notifications (3x Higher Conversion)

Add SMS to your campaigns for dramatically higher conversion rates. To enable SMS notifications: See Back in Stock: SMS Setup to activate SMS delivery and customize message templates within the 160-character limit.

Our Recommended Setup Order

1. Start here: Configure your campaign structure, timing, and delays
2. Customize emails: Design branded templates for each campaign step
3. Add SMS: Enable SMS notifications for maximum conversions

Pro tip: Use different subject lines and messaging tone for each reminder to re-engage customers who didn't respond to earlier messages.