How to Send Pre-Order Delay Notifications

There may be times when unforeseen circumstances cause delays for pre-order shipments. To help you manage customer expectations proactively, you can now send delay notifications directly from the Back in Stock app.

This guide covers how to send these notifications and how to customize the email template your customers receive.

1. Sending a Delay Notification

If you need to inform a customer that their pre-order is delayed, you can do so directly from your dashboard:

1. Navigate to Pre-orders > Overview in the left-hand menu.
2. Locate the specific order in the list.
3. Click the Send Delay Email button in the "Actions" column for that order.

This will instantly trigger an email to the customer letting them know the status of their order has changed

2. Customizing the Notification Template

You can fully customize the subject line and body content of the delay email to match your brand's voice.

To access the template editor:

1. Go to Pre-orders > Configuration.
2. Scroll down to the Shipping policy section.
3. Click the link labeled delay notification template at the bottom of the section.

Editing the Template:

Once inside the editor, you can modify the following fields:

• Subject: The subject line customers will see in their inbox (e.g., "Update on your order {{ order.name }}").

  Body: The main message of the email. You can use Liquid variables to personalize the message, such as:

  • {{ customer.first_name }} : The customer's first name.
  • {{ order.name }} : The specific order number.
  • {{ order.created_at }} : The date the order was placed.

When you are finished editing, click Save changes in the top right corner.

Sample Email: