Back in Stock: Notification FAQ's
Back in Stock Notifications: Inventory Thresholds, Assisted Revenue, Timing Rules & Schedule Updates
This article answers common questions about how Back in Stock (BIS) notifications work, including minimum inventory logic, attribution rules, email timing, and how schedule updates apply to customers already in a flow.
1. Minimum Inventory Thresholds
How does the Minimum Inventory setting work?
When you set a Minimum Inventory value (e.g., 5), BIS will only send notifications once inventory for that product or variant rises to that number or higher.
Key behavior:
- Notifications send when inventory crosses the threshold (e.g., 4 → 5).
- If inventory later drops below the threshold, BIS pauses any upcoming notifications.
- BIS will resume sending notifications only when inventory returns to at least the minimum threshold.
- If inventory reaches 0, BIS will wait until inventory rises again.
Tip: Think of the minimum inventory value as “your new zero.” BIS treats anything below that number as still out of stock for notification purposes.
2. Assisted Revenue Attribution
How does assisted revenue work?
Back in Stock uses a 10-day attribution window.
The attribution window begins after the customer receives their final Back in Stock notification.
What counts as assisted revenue?
A purchase is counted as assisted revenue when:
- A customer receives a BIS notification, and
- They purchase the product within 10 days, even if they did not click the email.
Do all purchases within 10 days count?
No. Currently, only the first purchase within the attribution period is counted as assisted revenue.
(If this changes in the future, we’ll update our documentation.)
3. Notification Send Window (ie: 8 AM – 8 PM PST)
BIS sends emails only between 8 AM and 8 PM PST for optimal performance and deliverability.
What happens if a notification is scheduled outside this window?
If a notification is scheduled at a time outside 8 AM – 8 PM PST, BIS will:
- Delay the send
- Send it automatically at 8 AM the next day
Does this impact reporting or analytics?
No. Delayed sends have no impact on attribution, analytics, or revenue tracking.
4. Updating Notification Schedules or Templates
What happens if I update my notification schedule after a customer has already received the first email?
BIS will always use your most up-to-date settings, even for customers already in a notification flow.
This includes changes to:
- Total number of notifications
- Timing between notifications
- Email templates
- Subject lines or content
Example:
- You originally set 4 notifications spaced 24 hours apart.
- A customer receives the first email.
- You update the schedule to only 1 notification (or change the template).
- BIS will:
- ➡️ Apply the new schedule and template immediately
- ➡️ Stop any remaining notifications if you reduced the total number
- The system never “locks” a customer into an older version of your schedule.