Bundles: How to view and understand your campaign analytics

Once your bundle campaigns are live, it’s exciting to see them in action. But how do you know if they are truly working? The Bundles analytics dashboard makes it easy to track key performance metrics like impressions, clicks, orders, and revenue, so you can measure the impact of your bundles and make data-driven decisions to boost sales.

In this guide, we’ll break down each metric in your campaign list and explain what it means for your business.

Accessing Your Analytics

To view your analytics, open the Bundles by AMP app from your Shopify home screen and click "View all campaigns". You'll see a table with key metrics for each of your bundles.

Understanding your bundle performance metrics

Impressions

• What it is: The number of times your bundle widget was shown to a customer on a product page.
• What it tells you: This metric is all about visibility. A high number of impressions means your bundle is appearing on a popular product or page, giving it a lot of exposure. A low number might mean the product page doesn't get much traffic.

Clicks

• What it is: The number of times a customer clicked on or interacted with your bundle widget.
• What it tells you: Clicks show you how engaging your offer is. If your impressions are high but clicks are low, it might mean the bundle headline or discount isn't enticing enough to grab a customer's attention.

Orders

• What it is: The number of times a customer purchased the bundle.
• What it tells you: This is the ultimate measure of success! It tells you how many people loved your bundle so much that they added it to their cart and completed a purchase.

Revenue

• What it is: The total amount of money generated directly from that specific bundle campaign.
• What it tells you: This is the direct impact your bundle is having on your store's bottom line. It's a clear way to see which bundles are your top performers.

Using analytics to improve your bundles

• High impressions, low clicks – Try updating your bundle’s headline, images, or discount to make it more appealing.
• High clicks, low orders – Review your discount value, included products, or checkout flow.
• High revenue bundle – Consider duplicating the campaign and applying it to other products in your store.

Remember — analytics aren’t just for big stores. Tracking and acting on your bundle performance helps you continually optimise your offers for more sales.