Why Your Amazon Sales Report Doesn't Match Lifetimely’s Total Sales

Why Your Amazon Sales Report Doesn't Match Lifetimely’s Total Sales

It’s a common question:

“Why don’t the numbers in my Amazon Seller Central dashboard match what I see in Lifetimely?”

Let’s break down why this happens and how to interpret the data correctly.

What's the difference?

The top-line "Sales" value in Amazon Seller Central reflects Product Revenue, which is not the same as Total Sales in Lifetimely.

• Amazon’s “Ordered product sales” = Product Revenue only
• Lifetimely’s “Total Sales” = Includes Product Revenue + other components like shipping, taxes, and discounts (depending on how your store handles them)

This can lead to confusion, especially when trying to do a direct comparison between the two dashboards.

Where can I find comparable numbers in Lifetimely?

If you're trying to match what Amazon shows in their top-line Sales Snapshot:

🟢 Use the “Product Revenue” metric in the Income Statement in Lifetimely — this is the best equivalent.

⚠️ Do not compare Amazon’s “Ordered Product Sales” with Lifetimely’s “Total Sales” — the scopes are different.

Common Mistake

Many merchants accidentally compare:

Amazon "Sales" (Ordered Product Sales) with Lifetimely "Total Sales"

This leads to what looks like a mismatch — but it’s simply comparing two different revenue definitions.

Summary