How to See Which Products Are Frequently Bought Together

The Product Journey report in Lifetimely helps you uncover which products are frequently purchased together by the same customers. This insight can support strategic decisions around bundling, upsells, cross-sells, and merchandising.


Where to Find It

Within the Product Journey report, you’ll see a section listing products that are commonly bought together with the one you're analyzing.

To view more detail, simply click into a product and navigate to the "Products often bought together" section to explore deeper patterns and product relationships.


How You Can Use This Insight

  • Create product bundles based on real purchasing behavior
  • Promote complementary items in your email flows or PDPs
  • Refine your upsell/cross-sell strategies in cart or post-purchase
  • Identify natural product pairings for loyalty campaigns or reorder flows

By understanding the natural relationship between products, you can improve both customer experience and AOV.


Tips for Interpretation

  • Focus on products frequently purchased by repeat customers to identify strong long-term pairings
  • Use filters to isolate patterns by country, channel, or customer type
  • Monitor changes over time to see how bundles or seasonal trends impact pairings
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