UTM Explorer Report Overview

At a glance: The UTM Explorer shows which marketing campaigns are driving sales, how channels compare, and where your most valuable customers come from. It connects traffic to profitability, not just clicks.

New to UTMs? See the What is a UTM Code section below.

Why this report matters

The UTM Explorer connects your marketing traffic to real results - orders, new customers, revenue, and CAC.

With it, you can:

Measure performance of each UTM campaign, medium, source, or keyword
Compare profitability across channels (e.g., Facebook vs Google Ads vs Email)
Track new customer acquisition by channel
Spot high-CAC or low-ROAS campaigns quickly
Optimize ad spend based on true return, not just traffic volume

When you tag your URLs consistently, the UTM Explorer becomes one of the most powerful tools for marketing attribution inside Lifetimely.

How the report is structured

The default view is UTM Source, sorted by Revenue. You can switch between Source, Medium, Campaign, Content, and other UTM parameters.

The report includes key metrics:

Revenue
Average Order Value (AOV)
Total Orders
New Customer Orders
Returning Customer Orders

Key features

Granular UTM data analysis

Default view: UTM Source → sorted by Revenue
Easily filter and switch between UTM parameters (Source, Medium, Campaign, Content, etc.)

Custom attribution window (1–28 days)

1-day window: Tracks immediate conversions
28-day window: Shows long-term customer journeys with multiple touchpoints

Multi-Touch Linear Attribution

Credit is distributed evenly across all touchpoints in the attribution window

Example:

2 touchpoints → 50% credit each
3 touchpoints → 33% credit each
Revenue and orders remain accurate; AOV stays consistent across attribution models

How to use the UTM Explorer

View your UTM data
- Open the UTM Report in Lifetimely.
- Default view = UTM Source, sorted by Revenue.

Switch between UTM parameters for deeper insights.

Adjust the attribution window
- Click Attribution Window Settings.
- Select a timeframe between 1–28 days to see how revenue distribution changes.
Understand linear attribution
- Metrics reflect weighted attribution across touchpoints.
- Hover over tooltips for a breakdown of how revenue and orders are split.
  Example:
  - Customer clicks Google Ad, then Facebook Ad, then purchases
    → Google = 50%, Facebook = 50%
  - If they also clicked an Email in between
    → Google = 33%, Facebook = 33%, Email = 33%

What is a UTM code?

A UTM code is a snippet of text added to a URL to track link performance. Originally developed by Google Analytics, UTMs identify the source, medium, campaign, and other attributes of traffic.

By using UTMs you can:

See which campaigns drive the most revenue
Understand which traffic sources convert best
Improve marketing attribution in Lifetimely

How to build a UTM link

Use the UTM Builder to generate trackable URLs for consistent, accurate attribution.

UTM parameters

Parameter	Purpose	Example values
Base URL	The main link being tracked	`https://your-domain.com`
UTM Source	Where the traffic is coming from	`newsletter` , `facebook`
UTM Medium	The type of traffic source	`email` , `cpc` , `banner`
UTM Campaign	Campaign name	`summer_sale` , `launch`
UTM Term	Paid search keywords (optional)	`hiking+boots`
UTM Content	Differentiates links in the same campaign	`image_link` , `text_link`

Example UTM link:

https://your-domain.com/?utm_source=facebook&utm_medium=cpc&utm_campaign=spring_sale

utm_source=facebook → Traffic comes from Facebook
utm_medium=cpc → Click came from a paid ad
utm_campaign=spring_sale → Campaign name is “Spring Sale”